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Growth you can feel good about
Identify your best customers, enhance their value and acquire more customers like them with Email, SMS & Direct Mail.
WE WORK WITH
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struggling to drive more profits?
stop guessing your way to growth
Not all customers are created equal
Calculate
Customer Lifetime Value (the right way)
Most Customer Lifetime Value calculations make a crucial mistake: they measure the historic profitability of your customers and - perhaps even worse - leave marketers thinking each customer has the same value.
We use predictive modelling to accurately forecast a range of future values for each customer so you can understand which customers are most likely to contribute to your growth over the long term.
We use predictive modelling to accurately forecast a range of future values for each customer so you can understand which customers are most likely to contribute to your growth over the long term.
- Give your ecommerce customers a consumer-grade checkout experience
- We start SMS and Email
- Let the insured choose when and how to pay
Distribution of Customer Lifetime Value
embrace customer heterogeneity
Identify the customer dynamics that drive your business
The future value of your customers is determined by a few key - and seemingly random - behaviors that vary significantly across your customer base.
By analyzing your transaction data we're able to reveal the hidden purchasing patterns of your customers, which products influence those patterns, and the key drivers of profitability behavior.
By analyzing your transaction data we're able to reveal the hidden purchasing patterns of your customers, which products influence those patterns, and the key drivers of profitability behavior.
- Automate market payables for policies transacted on Rock City Local Progam
- Automate market payables for policies transacted on Rock City Local Progam
- Automate market payables for policies transacted on Rock City Local Progam
Analysis of Customer Behavior
focus on the right customers
Define more meaningful and actionable customer segments
Traditional approaches to segmentation that rely on Demographic and Psychographic insights lack a business context and lead to targeting strategies that are fuzzy at best.
Value-based customer segmentation makes marketing teams more effective by identifying the kinds of customers most likely to deliver the highest return on your investment. Let's turn your marketing decisions into business decisions.
Value-based customer segmentation makes marketing teams more effective by identifying the kinds of customers most likely to deliver the highest return on your investment. Let's turn your marketing decisions into business decisions.
Value-based Customer Segmentation
timing is everything in ecommerce
Develop customer lifecycle strategies tailored to specific segments
- Receive commission for programs purchased through Rock City Lab instantly
- Automate market payables for policies transacted on Rock City Local Progam
Agencies that run a standard "playbook" for their clients leave a lot of profit on the table.
We tailor custom growth strategies that allow our clients to lean into their customer's behavior. The result? Higher repeat purchase rates, longer relationships with your customers, and more profitable & sustainable customer acquisition.
We tailor custom growth strategies that allow our clients to lean into their customer's behavior. The result? Higher repeat purchase rates, longer relationships with your customers, and more profitable & sustainable customer acquisition.
The Customer Lifecyle
stop testing & Start learning
Get better and better with each campaign
Everybody agrees that testing is essential, but a lot of brands run A/B tests focused on short term outcomes and focus on the wrong things.
We follow a proven testing methodology so our clients can stop doing what isn't working, double down on what is and drive more incremental revenue that compounds over time.
We follow a proven testing methodology so our clients can stop doing what isn't working, double down on what is and drive more incremental revenue that compounds over time.
- More accurate transaction forecasts -> Optimized Inventory planning
- We always ask if they have been declining or the intrinsic nature of the customer journey.
- We always ask if they have been declining or the intrinsic nature of the customer journey.
- More accurate transaction forecasts -> Optimized Inventory planning
- Automate market payables for policies transacted on Rock City Local Progam
Turn insights into action
Implement a winning strategy driven by Customer Lifetime Value
Our services
Agency that focuses on your customer data, delivering models for customer lifetime value calculations.
Rock City Lab delivers models for customer lifetime value calculations to drive home qualified customers.
How it works
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Ouraudits are taliored to you
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focus areas where you need them
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then targeting with email and sms
Understanding what is included
Let us teach you how we provide customer insight to your ecom business. Get Inside our ecosystem and the most powerful ecommerce Metric platform on the planet.
We walk you through each step
How it worksExperts on the Platforms
Materials & Models
Let us teach you how we provide customer insight to your ecom business. Get Inside our ecosystem and the most powerful ecommerce Metric platform on the planet.
Schedule a Demo to ViewAll of the data, one central dashboard to make qualified decisions.
Our team has bought metrics and insights on top your stack for some of the top brands in the ecommerce world, and have continued to improve customer journeys and most of all, prediction models (ground-breaking accuracy) to for actionable decision making.
Gina Gorge
Founder and President, Webflow
Ryan Hanley
Founder and President, Rogue Risk
Ryan Hanley
Founder and President, Rogue Risk
Ryan Hanley
Founder and President, Rogue Risk
Ryan Hanley
Founder and President, Rogue Risk
Steve Jobs testimonial
Founder and President, Steve Jobs
Holy Moboly
Founder and President, Holy